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Category: Medical Communications

In an era of increasing obsession with data insights, we cannot afford to lose the human touch

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With data insights having the potential to influence communications strategy within medical affairs, are we on the brink of a change in the playing field? Blindly following where data takes you is risky, notwithstanding the escalation of concerns around access to data, globally. At least for the immediate future, we cannot lose touch of more […]

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