The pivotal role of medical communication in the immuno-oncology revolution
Cancer therapy is becoming increasingly complex and more treatment options for cancer are available than ever before. Recent ground-breaking treatments, such as gene and cell-targeted therapies, have shifted the standard of care away from traditional chemotherapies towards individualised journeys involving multiple therapeutic approaches. The past decade has seen an explosion in targeted treatments coming to […]
What’s in a name? The complex role nomenclature plays in rare diseases
Language can help shape everything we do: our understanding of experiences, expected behaviours and meaning we try to convey. When language is mis-used, there can be confusion and misunderstanding or unintended prejudice. Nomenclature that is used to define the disease in medicine, especially in rare diseases, can have a surprisingly substantial impact on patients, healthcare […]
